AI Insights · Timothy · July 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q2 2022
Explore the performance of the top 5 delivered meal kits and specialty foods apps in New Zealand for Q2 2022, with insights on downloads, revenue, and active users.
In the second quarter of 2022, the top delivered meal kits and specialty foods applications in New Zealand showcased varied performance trends. Here’s a closer look at the weekly downloads, revenue, and active user metrics for these apps, based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery saw a consistent increase in weekly downloads, peaking at around 2.5K in early May. The app's active users also showed a steady presence, maintaining figures around the 50K mark throughout the quarter.
My Food Bag experienced a gradual rise in weekly downloads, reaching approximately 944 in the week of May 9. However, there was no available data on active users for this period.
For Vivino: Buy the Right Wine, weekly downloads increased notably towards the end of the quarter, with the highest being 322 in the final week of June. Active users followed a similar trend, rising from 587 at the end of March to 863 by the end of June.
EveryPlate: Cooking Simplified had modest download numbers, peaking at 11 in the first week of June. Active user data for this app was not available for the quarter.
Lastly, My Muscle Chef had minimal download activity, with the highest weekly downloads being 7 in mid-April. Similar to EveryPlate, active user metrics were not provided.
For more detailed insights and data, visit Sensor Tower.
